90s toys and games
Billion Dollar Animation Industry
The second golden age of animation is the creation of massive amounts of both box office gross of billions of dollars in sales generated by all types of products for children, the division of the Intellectual Property market directed Kiddy, products ranging from the Bizarre (SpongeBob SquarePants) to the sublime (Harry Potter).
When was the first golden age of animation? This was a period in the history of American animation from 1928 that began with the introduction of sound cartoons. It continued in the 1960s when the introduction of this new medium of television animation attracted an audience outside the cinemas. It was during these years that an impressive number of properties animation came into being, people like Tom and Jerry, Superman, Woody Woodpecker, Felix the Cat, and a wide range of Disney characters.
The first films of Walt Disney, Snow White and the Seven Dwarfs and Bambi came into existence during this time.
What then is the second golden age of animation? This is happening today. Traditional animation, called cell animation, had been standard since the 1920s. The very labor intensive, the animation of the cell was the backbone of the company's production facility Disney and others as Hanna Barbera. The introduction of computers, while slowly take over, has completely changed the face of animation production taking animation two-dimensional characters to three-dimensional images that are more realistic, easier to handle and store, and most importantly, are the backbone of large market for video games.
Animated movies have far exceeded other genres in home video and DVD sales in recent dollars fifteen years with retail to capture 32% of total sales, far ahead of the play the second at 20% according to producer to another book, 2nd edition. In recent years, the licensing and marketing of industry-driven animated television series aimed at children carried out beyond the expectations of most industry. An excellent example, the madness of kids, Pokemon, cumulative worldwide sales exceeded of $ 10.0 billion in 2001. Licensing and Merchandising revenues are expected to exceed $ 100 billion annually by 2010 driven by monster hits as Shrek 2 – $ 881 million dollars, Finding Nemo – $ 865 million and The Incredibles – $ 624 million to name but three.
The target market children's television and film is 50 million plus 4 to 12 years of age, children in North America, whose buying power for toys, games and U.S. puzzle was approximately 13.4 billion U.S. dollars per year in the nineties and now in excess of $ 200 billion a year. The secondary markets are Europe, Asia and the Pacific region, where North American companies have traditionally had success with many driven films properties.
The purchasing power of children increased 12% during the 90s and is expected to continue at a rate of double-digit growth well into the 2000s. So dramatic was this growing market of children of the 90 vendors dubbed the "Decade of the Child". In response to this phenomenon, more and more toys, clothes, food and entertainment products are being developed for this large and growing market. The companies involved in the production of children live productions and vibrant market have identified this guy as the pot of gold at the end of the rainbow and now a team with toy companies and other manufacturers to exploit this lucrative aftermarket with an unimaginable number of products ranging from downloadable clips for cell phones to video games to social networking sites.
The computer-generated films are now the driving force behind the huge jump in sales of toys, electronic games and the multitude of other products for the kid and tween market. items.
What lies ahead in this new golden age of animation? Producers, manufacturers, distributors and children are always looking for new product next. What is it? As usual, it's something that nobody knows. Who would thought that some years ago, adults were fist fighting over something called Cabbage Patch Dolls? Whatever the next success is undoubtedly generated from the bottom of a computer chip.
The Author and Associates
Michael Trigg is the CEO You N Me Productions Corp, a Canadian entertainment company in Vancouver.
Resources
Greanwold's World href = "http://www.greanwold.com" target = "_blank"> www.greanwold.com is Greanwold Environment Minosaur and his friends, the newest property of children of children in the international market.
About the Author:
Michael Trigg is CEO and one of the founding members of You N Me Productions Corp., a Vancouver, Canada based company specializing in entertainment for children. Michael has written his first children’s book entitled Greanwold – Treasure Cave. Greanwold is also the focus of a new children’s website entitled Greanwold’s World.
Article Source: ArticlesBase.com – Billion Dollar Animation Industry
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